Improve your investment track record with access to game-changing deal flow and unrivalled expertise.
Investing in companies with the potential to transform how we live, train and play.
Roberto Croci, Director, Public Investment Fund and Board Advisor to Skin In The Game
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Skin In The Game is a FCA registered investment group of angel investors and family offices, investing in the future of sports and human performance.
We invest in companies with the potential to transform how we live, train and play.
Sports is big business. But it’s also an incubator for emerging technologies with the potential to transform how we live, train and play.
Whilst our core market is sports, our thesis is particularly focused on human performance. In addition to traditional sports brands (e.g. apparel) we are also investing in companies and technology with scalable applications beyond sports - into adjacent markets including consumer, health, space, and the military.
Sneakers are perhaps the most obvious vehicle for illustrating the power and importance of tech transfer from sports to other industries.
British company J.W. Foster and Sons designed and produced the first shoes designed for running in 1895. Fast-forward the best part of 200 years, and trainers have now become a staple of our wardrobes - a lifestyle icon that we rely upon to get us from A to B, and now the star of the gargantuan athleisure industry.
And yet trainers remain a highly engineered sports product in their own right, one that continues to evolve and improve. The incredible journey of the humble sneaker highlights sports’ power to incubate advancements that seem trivial in the near term, but prove to be life-changing and even era-defining over the long run.
J.W. Foster and Sons was founded by Joseph William Foster - grandfather to Joe Foster, the Founder of Reebok and now Board Advisor to Skin In The Game.
Joe Foster
Founder of Reebok and Board Advisor to Skin In The Game
We bring together athletes, exited founders and industry legends to identify, review and invest in groundbreaking startups. Our group includes over 100 angels and family offices investing across sports and human performance. Drawing on the combined expertise of our members, we assist early and growth stage companies to maximise their potential.
Scott Newall
Chief Executive Officer
Individual membership is restricted to Sophisticated Investors and High Net-Worth Individuals.
Corporate membership is restricted to Family Offices and Corporate Venture Funds.
Joe Foster, Founder of Reebok, Board Advisor to Skin In The Game
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