Investment opportunities curated by industry heavyweights.

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Join our Squad and invest alongside industry heavyweights.

Invest alongside experienced investors, exited founders and professional athletes

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"I’m a passionate believer in the importance of activity and sport in all of our lives. I continue to invest in startups that encourage an active lifestyle and drive this positive change in society. It is great to work with Skin In The Game to bring these ideas to life."

Alistair Brownlee MBE

Alistair Brownlee MBE, 2x Olympic Gold Medallist and Board Advisor to Skin In The Game

Meet our squad
of experts...

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sports
Health
WelLbeing
Fitness

Discover our

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TEAM

Scott Newall

Chief Executive Officer

Scott Co-Founded Skin In The Game with serial entrepreneur Edward Rhys. Scott's background is in startups, corporate venture and strategy consulting. Previously a Partner at Startupbootcamp and Founding Partner of SBC’s OnAfrica Syndicate. Scott is a FCA Approved Person and a Member of the Chartered Institute of Securities and Investment.

Chris Tuffey

Partner

Chris Tuffey is a serial angel investor and former investment banker with 37 years experience across EMEA, the US and Asia. Formerly Managing Director for Credit Suisse. Chris also has a long history in governance as the Chair of a school Governing Board and as a NED on the board of several companies - including 67 Pall Mall – a private members' club for wine lovers

James Collins

Investment Principal

James Collins is a distinguished specialist in human performance and nutrition. For the last 15 years he’s worked extensively with Arsenal FC, Chelsea FC, France Football (2018 World Cup winners), England football, UEFA and Team GB Olympic medalists, PGA Golf major winners, through to headline musicians, FTSE 100 companies and executives.

BOARD

Joe Foster

Board Advisor

Joe Foster is the Founder of Reebok. Joe and his late brother Jeff were born into the J. W. Foster & Sons family business (Joe’s grandfather was the inventor of the Spiked Running Shoe and the Trainer). In 1958, Joe and Jeff left the business to set up a new venture - Mercury Sports Footwear. After 18 months they re-branded to Reebok. Joe took Reebok from start-up to a $4 billion business.

Roberto Croci

Board Advisor

As Managing Director for Microsoft, Roberto built Microsoft for Startups from scratch across the Middle East & Africa. He’s raised $20m outside of Microsoft and launched the first Microsoft fund (focused on the Middle East & Africa region). He's now a Director at the Public Investment Fund (PIF), one of the world's largest sovereign wealth funds with estimated AUM of $620bn

Alistair Brownlee MBE

Board Advisor

Alistair needs little introduction. He is a two-time Olympic Triathlon Champion, philanthropist, founder, advisor and investor. Alistair sits on our advisory board and also plays a key role on our investor committee, helping us to identify and review promising opportunities in the endurance market and beyond.

INVESTORS

Nathaniel Timbrell-Whittle

Investor

Nathaniel is an investment banking veteran, endurance athlete, and serial angel investor. Former Managing Director at BNP Paribas and early supporter of Skin In The Game. In his spare time Nathaniel does vast amounts of running and barely ever gets to use his Arsenal season ticket.

Bill Northfield

Investor

As Managing Director, Bill headed Deutsche Bank’s SSA Originations, leading the team to numerous awards for market leadership. Since leaving DB, he works with the IMF and IBRD, advising EMDC governments on debt management practice. He is an avid tennis player, skier and hiker, a passionate armchair Olympian and keen investor in sports and human performance. Teddy Roosevelt’s “risk on” mantra and Churchill’s KBO spirit inspire him, as does Ralph Waldo Emerson’s definition of success.

Chris Jones

Investor

As Managing Director, Chris headed HSBC’s local currency debt syndicate business, working on a wide spectrum of historic and groundbreaking benchmark transactions. Chris has always had an interest in technology, leading HSBC’s technology efforts for capital markets until his departure. Since leaving banking, Chris has advised several FinTech firms in the capital markets industry. Chris also has a keen interest in sports, fitness and wellness. CrossFit and participating in Hyrox events are his current passions.

ADVISORS

Rhys Beer

Investor & Advisor

Rhys is a sports media & technology leader. Rhys previously held leadership positions in the sports industry at OneFootball, Meta, NBCUniversal, DAZN, the English Football Association and Setanta Sports. In 2019, he was recognized as one of the world’s top sports leaders aged under 40 in the prestigious Leaders Sports Awards.

Rory Glover

Advisor

Rory previously worked in the Growth team at world-leading investment firm KKR, deploying a $2.2B fund that invests $50-200M+ in high-growth tech companies, including Zwift. Prior to that he was at Spectrum Equity, a top-tier private equity firm that’s invested in the likes of AllTrails & Headspace Health.

Laurie Canter

Advisor

Laurie is a professional golfer who cemented his position in the World Top 100 following a run of successful performances during the 2020 and 2021 seasons. Laurie has joined Skin In The Game’s advisory board & investment syndicate, bringing to our community his unique perspective on elite athletic performance and the business of sports.

SQUAD
MEMBERS

Jeff Lewis

Squad Member

Jeff Lewis is Director of Capital Formation at Pantera Capital & CEO of American Flag Football League (AFFL), the preeminent professional flag football league in the USA. Jeff has a background as an entrepreneur, investor & trader for world-class hedge funds. He was a Senior MD at Guggenheim Partners & held senior roles at York Capital Management & DLJ.

Jason Healy

Squad Member

Jason founded blu in 2009. Just 3 years later, he sold the company to Lorillard for $135 million, later assisting in its sale to Imperial Brands as part of a $28 billion merger. Since blu, Jason has been exploring his interests in nutrition & wellness through a variety of projects, including co-founding the self-care portal Gr8ness.com, which he later sold to Perrigo.

Jason Rickaby

Squad Member

In 2005, Jason co-founded and bootstrapped the now globally renowned brand, PhD Nutrition. As CEO, Jason grew and guided PhD through two major acquisitions before exiting the business in 2019. PhD was acquired by the Science in Sport (SiS) group for £32 million. In 2021, Jason co-founded HMN24® – a brand built on a lifelong passion for holistic human performance.

SQUAD
MEMBERS

Joe Welstead

Squad Member

Joe Welstead is a former pro-swimmer turned serial entrepreneur. Joe co-founded Motion Nutrition in 2016, leading the way in organic supplementation for sleep and mental performance. Motion Nutrition was acquired in 2022. Joe Co-Founded Knowjack Media in 2021, a media production company specialised in storytelling in the outdoors. Joe is also an advisor to tech and wellness startups.

Daniel Rees

Squad Member

Daniel is data-driven brand builder and expert in DTC and performance marketing. Co-Founder of Ruroc helmets, one of the fastest growing brands in the UK. As CEO, Daniel scaled Ruroc Group from $0 - $50M ARR. Since leaving Ruroc, he has joined WAU e-bikes as CEO. Daniel is into football and passionate about fitness and HealthTech.

Sharon Wright

Squad Member

Sharon is a consumer driven strategist and visionary who has spent the last 3 years consulting and advising sports & health tech startups in Go-to-Market strategy. She spent 17 years with Nike and Adidas and brings multi-disciplined commercial experience, most latterly as Global Go-to Market Director.

Join our exclusive Squad to gain access to the full Group of over 100 industry heavyweights.

SQUAD

Rhys Beer

Investor & Advisor

Rhys is a sports media & technology leader. Rhys previously held leadership positions in the sports industry at OneFootball, Meta, NBCUniversal, DAZN, the English Football Association and Setanta Sports. In 2019, he was recognized as one of the world’s top sports leaders aged under 40 in the prestigious Leaders Sports Awards.

Rory Glover

Advisor

Rory previously worked in the Growth team at world-leading investment firm KKR, deploying a $2.2B fund that invests $50-200M+ in high-growth tech companies, including Zwift. Prior to that he was at Spectrum Equity, a top-tier private equity firm that’s invested in the likes of AllTrails & Headspace Health.

Laurie Canter

Advisor

Laurie is a professional golfer who cemented his position in the World Top 100 following a run of successful performances during the 2020 and 2021 seasons. Laurie has joined Skin In The Game’s advisory board & investment syndicate, bringing to our community his unique perspective on elite athletic performance and the business of sports.

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Individual membership is restricted to Sophisticated Investors and High Net-Worth Individuals.

Corporate membership is restricted to Family Offices and Corporate Venture Funds.

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"Skin In The Game gives you a front row seat to the latest innovation in Sports and Human Performance!"

Joe Foster, Founder of Reebok, Board Advisor to Skin In The Game

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