Jason founded blu in 2009. Just 3 years later, he sold the company to Lorillard for $135 million. Jason remained as President until 2014 when he assisted in its sale to Imperial Brands as part of the Lorillard/RJ Reynolds $28 billion merger.

Less well known, is that Jason’s career started in sports. Over his career, Jason has built several companies in Sports Marketing, Telecommunications and Healthcare.

Since blu, Jason has been exploring his interests in nutrition and wellness. In 2019, Jason co-founded the self-care portal Gr8ness.com which he later sold to Perrigo.

Jason is passionate about mental health and is currently writing a book about the highs and lows of entrepreneurship. The rest of his time is spent providing no-nonsense business advice to entrepreneurs.

Founders want more than capital. They want support and guidance from people that have been there and got the T-shirt. Jason started blu with a $50K investment and grew it into a billion dollar brand. He brings a wealth of experience and expertise to our squad.

So we’re absolutely thrilled to welcome Jason to the syndicate.

To learn more about Skin In The Game or to apply to join the syndicate & invest in the future of sports and human performance, click here.

‍

‍