Preston is Managing Director at leAD, the investment ecosystem and accelerator program inspired by Adi Dassler – the founder of Adidas.

leAD sources, funds, and drives growth of early-stage sports & health tech startups globally. leAD currently has three investment vehicles – Academy, Portfolio, and the ADvantage Fund:

The leAD Sports & Health Tech Academy supports and grows early-stage sports & health tech startups globally. The leAD Portfolio team is responsible for seed-stage investments and portfolio management. ADvantage is a Series A sports tech fund founded by leAD Sports and Israel’s most active VC OurCrowd.

Preston is also a Partner at WhiteRock investment bank, Venture Partner at Cerro Capital and an Advisory Board Member at Dallas Influencers in Sports & Entertainment (DISE). When he is not investing in sports, he enjoys being on the golf course or coaching his kids’ sports teams.

We look forward to working with Preston to identify and de-risk the most innovative startups in sports & human performance in the US and beyond.

Welcome to the squad, Preston!

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