Skin In The Game was founded in 2021 by Edward Rhys, investment banker, serial entrepreneur and investor. Later that year, Edward was introduced to strategy consultant and startup advisor, Scott Newall. A partnership was formed and Skin In The Game Investment Group was born. In an investor update, Edward Rhys explained:

“Those of you who know Scott, know what he offers. Action, not words. Scott didn’t need to ask about becoming a co-founder – thanks to his ideas, work ethic, and vision, in my mind he already was one.”

Two years on, Skin In The Game announces the appointment of Scott Newall (Co-Founder) as Group Chief Executive Officer. Edward Rhys (Co-Founder) has announced he is stepping down as a director, giving full strategic control to Scott Newall as Group CEO. Edward will remain a shareholder and investor in the group, however he will no longer perform a management role. Edward commented:

“We’re in the investment business, and I see this as the biggest investment this company will make. An investment in a person. I’m betting on Scott to build the future of Skin In The Game. Nassim Nicholas Taleb (whose book “Skin In The Game” inspired the name of our company) has pointed out that:

“How much you truly “believe” in something can be manifested only through what you are willing to risk for it.”

I’m grateful to Scott for the belief he’s shown, and the risk he has taken investing in the group since he joined as Co-Founder. I’m absolutely thrilled to see him appointed Group CEO, and I know our investors, advisors, and community will feel the same way.”

As Group CEO, Scott will be responsible for future strategy, growth and investment of the group. Skin In The Game’s syndicate - now deploying capital - includes 100+ industry heavyweights, exited founders, serial angels, private equity investors and athletes. The group also includes a global network of capital partners - venture capital funds and family offices - willing to collaborate, co-invest and provide follow-on capital.

Skin In The Game’s Board of Advisors now includes Alistair Brownlee MBE (investor and two-time Olympic Triathlon Champion), Laurie Canter (investor and professional golfer), Roberto Croci (Director, Public Investment Fund), Joe Foster (Founder of Reebok), Rory Glover, (entrepreneur, ex-KKR/Spectrum Equity), Laurie Pinto (veteran sports financier and MD, Cambridge Wilkinson) and Bill Northfield (Consultant and former MD, Deutsche Bank).

“Very happy to be onboard and looking forward to working with Scott and the team at Skin In The  Game. Exciting times ahead!”

- Advisory Board Member Joe Foster - Founder of Reebok

About Scott Newall

Scott Newall has been involved in startups his entire career. He’s worked with and advised ventures of all different shapes and sizes, from bootstrapped startups to FTSE 100 innovation teams. Scott has strategy consulting experience across a range of industries - including tech, CPG, e-commerce, and life sciences.

Most of Scott’s work however, has been in sports, health and fitness. Subsequently, Scott has built a powerful, relevant, network of entrepreneurs, angel investors and funds across the globe, which has contributed to the rapid growth of the group.  

Scott is a FCA Approved Person, authorised by the Financial Conduct Authority to perform CF1 (AR) and CF30 controlled functions in a regulated investment business.

In addition to his role at Skin In The Game, Scott is on several startup advisory boards, adding value through strategic guidance and access to capital. Scott is also on the board of a blockchain fund platform, advising a global private equity fund and working with Global Startup organisation and Venture Builder Startupbootcamp (SBC) Afritech on the launch of their investment syndicate .

SBC’s Afritech Portfolio is now approaching $1B and has demonstrated an IRR of 179%, performing within the top 5% of global funds. For the first time, SBC are providing angel investors access to deals via the Africa Founders Impact Syndicate. As Partner, Scott will support Founder in Residence and Director of Programs Henry Ojuor, to launch, establish and grow the syndicate globally.

Whilst Scott is advising various organisations, the vast majority of his time is spent on Skin In The Game.

About Skin In The Game

Skin In The Game is a FCA regulated investment group with a global network of angel investors, funds and family offices, all investing in the future of sports, health and fitness. Skin In The Game’s investment syndicate connects angel investors with groundbreaking early and growth stage startups.

Skin In The Game Group is registered in England and Wales under Company Number 14338473 and with the FCA as an Appointed Representative with FRN 984265.

Invest in the future of sports, health and fitness: to apply to join Skin In The Game’s syndicate as an angel investor, click here. To apply to join as a capital partner (funds and family offices), click here.

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